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Mountain Dew Malaysia

Website Design & Development, Online Activation, Contest Management, Social Media, Tournament Management

Project Overview

Mountain Dew followed our suggestion to bring their regular Dew Challenge from Xtreme games to a new online realm: E-Sports.

We then revamped the Mountain Dew Malaysia website to feature this transition in the Dew Challenge and to officialise the launch of the largest DOTA 2 and HEARTHSTONE tournaments in Malaysia.

MUST Xp also proposed to create a Dew Challenge Armoury where customers could redeem in-game items for both DOTA 2 and HEARTHSTONE upon purchasing Mountain Dew bottles or Cans.

Finally the Hearthstone tournament was hosted on a special Dew Challenge website also developed by MUST Xp. We then streamed the tournament live on social media platforms.

Research Details

  • Category:Online Activation, Social Media, Website Design, Website Development
  • Client:Mountain Dew - PepsiCo
  • Location:Malaysia
  • Skills:Website Design & Development, Online Activation, Contest Management, Social Media, Tournament Management