Mountain Dew followed our suggestion to bring their regular Dew Challenge from Xtreme games to a new online realm: E-Sports.
We then revamped the Mountain Dew Malaysia website to feature this transition in the Dew Challenge and to officialise the launch of the largest DOTA 2 and HEARTHSTONE tournaments in Malaysia.
MUST Xp also proposed to create a Dew Challenge Armoury where customers could redeem in-game items for both DOTA 2 and HEARTHSTONE upon purchasing Mountain Dew bottles or Cans.
Finally the Hearthstone tournament was hosted on a special Dew Challenge website also developed by MUST Xp. We then streamed the tournament live on social media platforms.
- Category:Online Activation, Social Media, Website Design, Website Development
- Client:Mountain Dew - PepsiCo
- Skills:Website Design & Development, Online Activation, Contest Management, Social Media, Tournament Management