Prego Malaysia & Singapore

Website Design, Website Development, Photography, Video

Project Overview

Prego engaged MUST Xp to revamp their outdated website. Agency suggested to put a strong emphasis on the Recipes. We then shot all new recipes and proposed to make some “How To” videos to enhance the Recipe Card experience. Due to budget constrains, only 10 videos of the most popular recipes were shot and displayed.

As MUST Xp was also handling all social media platforms and digital work, we added all the necessary tracking tools to the website to make full use of all the marketing potential a website can offer. This led to higher traffic visit, reduced bounce rate, and most importantly more time spent on the website pages.

The website was developed for Malaysia, but soon Singapore requested that we develop the same website for their own market.

Research Details

  • Category:Online Activation, online display ads, Photograpy, Social Media, Website Design, Website Development
  • Client:Prego Pasta
  • Location:Malaysia, Singapore
  • Skills:Website Design, Website Development, Photography, Video